Strategic Clarity for High-Stakes Life Sciences.

Amodaia is a senior-led life science consultancy operating where science, regulation, market access, commercial strategy, and capital converge. We help biotech, pharma, and medtech leaders make aligned, defensible decisions under pressure.

Our work is structured through Amodaia’s Narrative Integrity Framework™, ensuring regulatory, medical, access, marketing, and capital narratives remain coherent, credible, and scrutiny-ready across the product lifecycle.

Our Services

Focused businesswoman in glasses and green sweater standing with two male colleagues, all looking attentively at a glass board with notes in a modern office | Amodaia

About Amodaia

Amodaia connects regulatory insight, medical depth, market access intelligence, commercial clarity, and capital strategy, enabling leadership teams to act decisively when scrutiny is high and stakes are material.

Senior-led strategic consultancy
Narrative integrity across five decision lenses
Cross-functional alignment under pressure
Built for regulators, payers, investors, and commercial teams
Lean structure. Direct accountability

We integrate regulatory judgement, medical insight, market access strategy, commercial positioning, and capital alignment into a single coherent decision architecture.

Whether preparing a critical regulatory milestone, entering new markets, or engaging investors, Amodaia ensures your strategy remains aligned, defensible, and built to withstand scrutiny, not just execution-ready, but decision-ready.

Every engagement is led by experienced specialists—not passed to junior delivery teams.

Amodaia was founded by Bilal Bham, a TED patient and senior life science consultant. His personal journey through rare disease and regulatory complexity fuels our mission to serve innovators with empathy, intelligence, and rigour.

Our core team includes senior specialists across regulatory, medical, market access, marketing, strategy, and creative functions. We operate through a hybrid model, scaling with a trusted expert network while remaining lean, focused, and senior-led.

We exist to help innovators advance, ethically, efficiently, and with real-world impact.

Meet the team behind the science

Meet our experienced team – Senior specialists with defined roles across every project.

Over 120 years’ combined experience across regulatory, medical, market access, marketing and creative functions.

Bilal Bham

Founder & Principal Consultant

19 years' experience

Nomita Saxena

Regulatory Affairs Lead

17 years' experience

Najeeb Ashraf

Medical Affairs Lead

19 years' experience

Zoe Philipps

Medical Marketing Lead

35 years' experience

Victoria Brennan

Market Access Lead

19 years' experience

Sam West

Creative Lead

7 years' experience

Extending senior expertise

Behind our core leadership team is a trusted network of experienced life science associates, allowing Amodaia to scale specialist expertise while maintaining our senior-led delivery model.

We carefully assemble teams around each engagement, drawing on regulatory, medical, market access, commercial, scientific, creative, and technical specialists as projects evolve.

Every engagement remains led and quality-controlled by senior Amodaia consultants, ensuring clients benefit from both breadth of expertise and consistent accountability.

Our values

Trust

Loyalty

Respect

Honesty

Integrity

Dignity

Our rules

Always be polite

Always be professional

Always be direct

Who we work with - and where

Supporting biotech, pharma, and medtech organisations across the UK, Europe, North America, and selected global markets through flexible, senior-led collaboration.