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Strategic Clarity for High-Stakes Life Sciences.

Amodaia is a senior-led life science consultancy operating where science, regulation, market access, commercial strategy, and capital converge. We help biotech, pharma, and medtech leaders make aligned, defensible decisions under pressure.


Our work is structured through Amodaia’s Narrative Integrity Framework™, ensuring regulatory, medical, access, marketing, and capital narratives remain coherent, credible, and scrutiny-ready across the product lifecycle.
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About Amodaia

Amodaia connects regulatory insight, medical depth, market access intelligence, commercial clarity, and capital strategy, enabling leadership teams to act decisively when scrutiny is high and stakes are material.

  • Senior-led strategic consultancy
  • Narrative integrity across five decision lenses
  • Cross-functional alignment under pressure
  • Built for regulators, payers, investors, and commercial teams
  • Lean structure. Direct accountability

We integrate regulatory judgement, medical insight, market access strategy, commercial positioning, and capital alignment into a single coherent decision architecture.

Whether preparing a critical regulatory milestone, entering new markets, or engaging investors, Amodaia ensures your strategy remains aligned, defensible, and built to withstand scrutiny, not just execution-ready, but decision-ready.

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Amodaia was founded by Bilal Bham, a TED patient and senior life science consultant. His personal journey through rare disease and regulatory complexity fuels our mission to serve innovators with empathy, intelligence, and rigour.

Our core team includes senior specialists across regulatory, medical, market access, marketing, strategy, and creative functions. We operate through a hybrid model, scaling with a trusted expert network while remaining lean, focused, and senior-led.

We exist to help innovators advance, ethically, efficiently, and with real-world impact.

Meet the team behind the science

Meet our experienced team – Senior specialists with defined roles across every project.
Over 120 years’ combined experience across regulatory, medical, market access, marketing and creative functions.
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Bilal Bham

Founder & Principal Consultant
19 years' experience
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Nomita Saxena

Regulatory Affairs Lead
17 years' experience
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Najeeb Ashraf

Medical Affairs Lead
19 years' experience
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Zoe Philipps

Medical Marketing Lead
35 years' experience
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Victoria Brennan

Market Access Lead
19 years' experience
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Sam West

Creative Lead
7 years' experience

Our values

Trust

Loyalty

Respect

Honesty

Integrity

Dignity

Our rules

Always be polite

Always be professional

Always be direct

Who we work with - and where

We support life science innovators across key global markets, with senior experts positioned to deliver seamlessly across multiple time zones.

Client types

  • Top-20 pharma and global biopharma
  • VC-backed and public biotechs
  • Specialty medtech & diagnostics companies
  • Investor and funding partners

Global reach

  • USA
  • EU
  • Canada
  • Switzerland
  • UK
  • India
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From Now On, We Build What’s Next.

The name Amodaia is rooted in the Latin word "amodo", meaning from now on, a declaration of change, progress, and forward motion.

The suffix “-aia” captures:
  • Intelligent and Insightful Action
  • A new way of uniting science, healthcare, and technology
Together, Amodaia represents a shift:
  • Towards smarter, more adaptive consulting
  • Towards a human-centred future for life sciences
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We are professionally affiliated

Amodaia is a member of several industry organisations, reflecting our dedication to quality and service.
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Contact Details

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